Privacy Policy

TWH Ireland Ltd, T/A The White House is committed to protecting your personal data and respecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal information when you interact with us via our website www.thewhitehouse.ie.

By using our website, you agree to the practices described in this policy.

1. Introduction

This Privacy Policy is intended to inform you about:

• What personal data we collect
• How we use and store it
• The legal basis for processing
• Who we share it with
• Your rights under applicable data protection legislation
• How to contact us

2. Information We Collect

We may collect and process the following personal information:

• Your name and contact details (e.g., email address, phone number)
• Information you provide by completing web forms (e.g., appointment requests, booking forms)
• Technical data including IP address, browser type, and usage behaviour via cookies
• Other relevant Information such as age, allergies and Covid-19 Health declaration.

We do not collect personally identifiable information unless you choose to provide it.

3. How We Use Your Information

We use your information to:

• Respond to enquiries and manage appointments
• Process bookings and order requests
• Send relevant marketing communications (with your consent)
• Personalise your experience on our website
• Ensure the security and integrity of our website and services

We will not contact you by phone or email unless it is necessary for a current booking or unless you have opted in to receive marketing communications.

4. Legal Basis for Processing

We process personal data under the following lawful bases:

• Consent – when you have given us permission (e.g., to receive marketing)
• Contractual necessity – to fulfil obligations under a contract with you
• Legal obligation – where we are required to comply with applicable law
• Legitimate interest – for security, operational efficiency, or service improvement, where your rights do not override our interests

5. Third Parties

We may share your data with trusted third-party service providers for the purposes outlined above. These include:

• Mailchimp – for managing our email marketing communications
• Woobox – for administering competitions and promotions
• Facebook – for advertising and remarketing purposes
• Google – For cloud data and record management, bookings, scheduling and internal application use for bookings and scheduling appointments.
• Stripe – For payment processing via website

All third-party providers are bound by data processing agreements and are not permitted to use your information for their own purposes.

6. Cookies Policy

Our website uses cookies to enhance user experience and analyse site usage. These include:

• Session cookies (to enable core site functionality)
• Analytics cookies (e.g., Google Analytics)
• Advertising cookies (e.g., Facebook Pixel)

Our website uses cookies to improve your experience.

What Are Cookies? Cookies are small text files stored on your device to remember your preferences or gather analytics.

Why We Use Cookies:

• To remember your preferences (e.g., form data)
• To track website performance using analytics tools (like Google Analytics)

How to Manage Cookies: You can turn off cookies through your browser settings, but it may affect some site functions.

7. Terms of Service

By using our website, you agree to the following terms:

• All content on this site is for general dental information and appointment booking.
• Do not use the site for emergency care – call emergency services instead.
• You agree not to misuse the site or submit false information.
• We may update these terms and will post changes here.

If you continue using the site after changes, you accept the new terms.

8. CCTV Use

We operate a closed-circuit television (CCTV) system at our premises for the purposes of ensuring the safety of our staff, patients, and visitors, and for the prevention and detection of crime.

CCTV cameras are located only in reception and public areas. No recording takes place in treatment rooms or other areas where individuals have a high expectation of privacy.

Footage is:

• Stored securely
• Retained for a maximum of 30 days, unless required in connection with an incident
• Accessed only by authorised personnel

Our use of CCTV complies with the EU General Data Protection Regulation (GDPR) and the Data Protection Act 2018. For more details, please see our full CCTV Privacy Policy or contact us directly.

9. Communications and Marketing

If you opt-in to receive communications from us, we may send you information about services and offers that may be of interest to you. You have the right to unsubscribe at any time by clicking the link in our emails or by contacting us directly.

10. Data Security

We take appropriate security measures to protect your personal data. No credit card details are stored on our servers. All payment and billing transactions are handled securely by Stripe, a trusted third-party payment processor.

11. Data Retention

We retain your personal data only for as long as necessary:

• To fulfil the purpose for which it was collected
• To comply with legal or regulatory requirements
• To support our legitimate business operations

If you have not interacted with us for 24 months, your personal data will be securely deleted from our systems.

12. Your Rights

Under UK GDPR, you have the following rights:

• To access personal data we hold about you
• To request correction of inaccurate data
• To request erasure of your data (in certain circumstances)
• To restrict or object to processing of your data
• To request the transfer of your data to another service provider
• To withdraw consent for marketing
• To lodge a complaint with the Information Commissioner’s Office (ICO)

13. Changes to This Policy

We keep this Privacy Policy under regular review and may update it periodically. The updated policy will be posted on this page with the revised effective date. Continued use of the website following changes indicates your acceptance of the updated policy.

14. Contact Us

If you have any questions about this Privacy Policy or wish to exercise your data rights, please

TWH Ireland Ltd, TA The White House

Unit 1 Cooldriona,

Main Street, Swords

Co. Dublin

contact:

Email: [email protected]
Phone:+353 818904613
Website: www.thewhitehouse.ie